The flyer is synonymous with promoting your band’s shows, but in today’s ever-increasing online world, are physical posters a thing of the past? Or should we still be sticking to our old faithful flyers?
A recent article on HypeBot entitled ‘How to Adapt Your Gig Posters to a Digital World’ argues for a place for both digital and physical posters, whilst also offering up resources for converting your flyer into digital format and ways to distribute it online using sites such as flickr, and even thinking outside the square and creating mobile content out of your flyers.
HypeBot’s argument is a valid one – with the internet slowly absorbing certain segments of the music industry, it’s only logical to assume that the ubiquitous gig poster might be next, but to think of online as the only outlet for your show promotion efforts is short-sighted and definitely premature. Shows are one of the last bastions of the ‘physical’ left in the music industry, and flyers on the walls at the venues you’re going to be playing, passed out before a show, and tacked up to various notice boards around town are still some of the best ways to promote shows, but combine that with digitally distributed versions and you’re halfway there to a sold out show.
